Original AEO findings for marketers. Browse every Empirank study on the signals connected to visibility across AI answers. OpenAI Recommended Plumbers 3.25× More Often Than Electricians1 in 9 Businesses Recommended by OpenAI Had an Incorrect Claim13 of 191 OpenAI Recommendations Had No Attributable CitationSchema Markup Wasn’t Linked to More AI Mentions in Our 3,000 Business Study98.6% of OpenAI’s Local Citations Came From Third Party WebsitesGoogle Maps’ Top 3 Had an 11.7× Higher OpenAI Mention Rate Than Businesses Outside the Top 100Businesses With 500+ Google Reviews Had 6.7× the OpenAI Mention Rate of Those With Under 10Backlinks Didn’t Explain AI Mentions Once Reviews Were Taken Into Account